How the calculator works
The calculator measures conversion between visitors, leads, checkouts and completed purchases. It models a 10-percentage-point improvement at each stage, carries that improvement through your existing later-stage conversion rates, and identifies the stage with the largest estimated revenue lift.
Use this as a diagnostic estimate
This estimate is not a revenue guarantee. Funnel stages and attribution differ across businesses. Use counts from the same time period and traffic source when possible. A large drop-off may reflect audience quality, tracking, offer fit, messaging, price, checkout friction or follow-up—not just page design.